Visual Identity Project

For my visual identity project, I created and styled a personal company prototype. To begin, I did a bit of research and asked myself the following questions to spark some new ideas:
  • Q: What do you do? A: I program and design.
  • Q: What is the spirit/personality of you? A: I am a very straight forward and logical worker – I look for the most efficient and effective ways to get from A to B.
  • Q: What is your target market, client base? A: I would prefer to work in a bigger corporation with a wide range of target market variety.
After answering these questions and spending multiple weeks brainstorming and designing my company brand, I concluded with the following structure: My company name is Logicode, which was inspired by the mixture of "logic" and "code" into one word, where both of these words describe me and were used in my answers for the research phase.