April 30, 2015

Kinetic Type Analysis


I chose this video for my kinetic typography analysis (Marron5 - Payphone).
In my opinion, the style is very solid in this video with a clean design. The white letters contrast the blue background very well, and the shadow of the text creates more depth.
Here are the principals of animation I noticed in this video:
  1.  0:07 - Slow In
  2.  0:14 - Timing
  3.  0:25 - Anticipation
  4.  0:37 - Staging
  5.  0:48 - Appeal
  6.  0:55 - Squash and Stretch
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